South Africa

Revenue in the eCommerce market is projected to reach US$7.22bn in 2023.
Revenue is expected to show an annual growth rate (CAGR 2023-2027) of 12.54%, resulting in a projected market volume of US$11.58bn by 2027.
With a projected market volume of US$1,487.00bn in 2023, most revenue is generated in China.
In the eCommerce market, the number of users is expected to amount to 37.56m users by 2027.
User penetration will be 49.4% in 2023 and is expected to hit 59.7% by 2027.
The average revenue per user (ARPU) is expected to amount to US$242.00.