In Kenya is the 64th largest market for eCommerce with a revenue of US$1 billion in 2020, placing it ahead of Algeria and behind Ecuador.

With an increase of 66%, the Kenyan eCommerce market contributed to the worldwide growth rate of 26% in 2020. Revenues for eCommerce continue to increase. New markets are emerging, and existing markets also have the potential for further development. Global growth will continue over the next few years. This will be propelled by East and Southeast Asia, with their expanding middle class and lagging offline shopping infrastructure.